Author:
Title: Obraz budushchego
v politicheskom diskurse
Journal: Proceedings of Ural State Pedagogical University. Linguistics.
Year: 2006
Volume: 19
Pages: 210-215
Language of publication: Russian
Abstract
THE IMAGE OF FUTURE IN POLITICAL DISCOURSE
The
present paper is concerned with metaphors used to create the image of future in
political discourse. The article focuses on a) the prospective function of
political communication; b) the ability of metaphors to create the images of
“positive” and “negative” future; c) the pragmatic potential of metaphors, i.e.
their influence on the reader. The results of the study show that metaphorical
representation of future is frequent and efficient means used by mass media and
politicians in discourse interaction.