Author: Budaev E.

Title: “Mogut li metafory ubivat’?”: pragmaticheskii aspekt politicheskoi metaforiki

Journal: Politicheskaia lingvistika.

Year: 2006

Volume: 20

Pages: 67-75

Language of publication: Russian

 

 

BUDAEV E.

“CAN METAPHORS KILL?”: PRAGMATIC ASPECTS OF POLITICAL METAPHORS

 

The paper reviews a number of researches into persuasive power of metaphors in political discourse and distinguishes the basic approaches to the analysis of the phenomenon: 1) psycholinguistic methodologies, 2) linguo-cultural analysis 3) content-analysis. It is argued that despite a set of nowadays tools of research the pragmatic problematic is one of the most little-studied areas of political metaphorology, and theses concerning persuasion power of political metaphors are oftener based on speculative assumption than empirical data.